Care®

Publishing a website doesn’t mean it’s finished.

Care® continuously maintains, measures and optimizes your website so technology, rankings and experience evolve along with the business.

Maintenance · Performance · SEO · CRO

Digital decay almost never happens all at once.

An update is left pending. A page starts loading more slowly. An indexing error appears. An integration stops responding.

None of it seems serious on its own. Months later, the site no longer works the way it did at launch. That is where Care® comes in.

Three levels of evolution.

Maintain, improve or convert. Each membership works in monthly cycles with a defined capacity, not as an unlimited bank of requests.

01

Essential®

Your website under control.

Focus
Maintenance and prevention: updates, backups, security, uptime and technical errors.
You get
A stable, secure, up-to-date site, with minor adjustments, support and a monthly health check.

Maintain · Stability · Technical health

Start with Essential®
02

Growth®

The site isn’t just maintained. It improves.

Focus
Everything in Essential® plus a routine of performance, technical SEO, experience and measurement.
You get
A site that improves every cycle: Core Web Vitals, indexing, metadata, UX and a prioritized roadmap.

Improve · Performance + visibility · Digital metrics

Start with Growth®
03

Commerce®

Optimizing also means selling better.

Focus
Everything in Growth® applied to stores: catalog, product, navigation, cart, checkout and conversion.
You get
A store with less purchase friction, with product SEO and e-commerce analytics worked on every month.

Convert · Shopping experience · Conversion

Start with Commerce®

Tune-up

Was your site built by another provider? We start with an audit. If there is significant technical debt, the tune-up is quoted as a project before the membership.

Audit my site free

Care® Partners

Multiple sites. One operation. For agencies, business groups or teams that need to centralize maintenance, priorities and reporting across several sites.

Talk about Care® Partners

Is your site on WordPress?

WordPress maintenance in Colombia →

Care® works in cycles.

Every month we monitor the site, set priorities and focus the work where it makes the most sense. And everything we do is logged: interventions, signals and real metrics from your website.

  1. 01

    We monitor

    Technology, SEO, performance, analytics and relevant signals, depending on the plan.

  2. 02

    We prioritize

    We define what needs attention first.

  3. 03

    We intervene

    We carry out the cycle’s improvements.

  4. 04

    We measure

    We review the impact and what happens afterward.

  5. 05

    We decide

    We set the priorities for the next period.

Ongoing website maintenance and optimization with Care® — Andez

Some improvements fit in Care®. Others need a project.

When a need goes beyond the monthly scope, we turn it into a project and quote it separately.

Included in Care®

  • Content, copy and image adjustments
  • Fixes and technical errors
  • Performance & Core Web Vitals
  • Technical SEO, metadata and schema
  • Forms and well-defined UX improvements
  • Product and catalog optimization
  • Small site improvements

Becomes a project or another system

  • New landing pages, architecture or a full redesign → Launch®
  • New features, migrations or rebuilds → Launch®
  • Social media, social content or community → Engage®
  • Automations, CRM or email marketing → Intelligence®

Launch® builds and publishes; Care® maintains, measures and improves. Explore Launch®

Before activating Care®.

What is Care®?

Care® is the Andez system for ongoing maintenance and evolution. Depending on the membership, it works on technical stability, performance, SEO, experience and conversion for websites and e-commerce.

What is the difference between Essential®, Growth® and Commerce®?

Essential® focuses on stability and maintenance. Growth® adds continuous optimization of performance, SEO and experience. Commerce® brings that logic to e-commerce, focusing on catalog, product, cart, checkout and conversion.

How much does Care® cost?

Essential® starts from COP $350,000 per month, Growth® from COP $650,000 and Commerce® from COP $750,000. Care® Partners, for multiple sites, starts from COP $1,500,000 per month or is quoted by portfolio. The final price depends on the technology, site size, catalog, integrations and technical debt.

Can I hire Care® if Andez didn’t build my website?

Yes. We start with a technical review. If there are significant existing issues, such as an outdated CMS, abandoned plugins, malware or broken indexing, we recommend a tune-up before the membership begins.

Does Care® include new pages?

Care® works on well-defined improvements and adjustments. New landing pages, architectures, major features or redesigns are structured as separate projects through Launch®.

Does Care® include SEO?

Growth® and Commerce® include technical and on-page SEO monitoring and optimization within the monthly scope. Extensive content projects or special strategies may require additional scope.

Does Commerce® include email marketing or automations?

No. Commerce® focuses on optimizing the shopping experience. Automations, CRM and advanced workflows are built through Intelligence®.

How many changes can I request per month?

Each membership has a defined operating capacity based on its scope. We prioritize the work within each cycle instead of operating as an unlimited bank of requests.

Do I get reports?

Yes. The level of reporting depends on the membership and covers the work done and the relevant metrics available for the project.

What happens if an urgent issue comes up?

Response depends on severity and the service level you hired. Incidents outside the scope, or caused by infrastructure or third-party providers, may require additional work.

Let’s see what your website needs each month.

We review its current state, identify the level of attention it needs and decide whether Care® is the right fit.

Service
Budget (COP)