Engage®

A brand’s presence isn’t built with one-off posts.

Engage® organizes editorial strategy, content, publishing and community to keep communication steady, recognizable and on-brand.

Strategy · Content · Publishing · Community

Book a free diagnosis Explore Engage®

Two levels of operation.

The difference isn’t how many posts, but how much depth the brand needs.

01

Presencia®

Keep the conversation going.

Focus
Consistency and coherence: the brand keeps order, frequency and a clear line all month long.
You get
A stable editorial operation: calendar, designed content, publishing and an up-to-date community.

Design + editing · Basic community · Monthly check-in

Start with Presencia®
02

Cultura®

Make the brand come alive on its channels.

Focus
Depth and expression: creative direction, video production and the brand’s own signature formats.
You get
A more active, recognizable brand, with original reels, recurring series and a closely managed community.

Design + video · Active community · Biweekly check-in

Start with Cultura®

Not sure which level your brand needs?

Book a free diagnosis

In Bucaramanga

Social media management in Bucaramanga →

A month of Engage®.

Publishing is only one part. Before filling a calendar, we define what the brand should say, how to say it and which formats can sustain it.

  1. 01

    We plan

    Goals, topics, pillars and key dates for the period.

  2. 02

    We produce

    Copy, design, video and adaptations for each channel.

  3. 03

    We publish

    Calendar, scheduling and content going live.

  4. 04

    We manage

    Comments, messages and community interaction.

  5. 05

    We learn

    Data, behavior and adjustments for the next cycle.

Social media content production with Engage® — Andez

A clear scope from the start.

Managing content and community doesn’t mean running a call center. Here is what is included and what isn’t.

Included depending on the plan

  • Strategy and editorial calendar
  • Copywriting and asset design
  • Carousels, stories and reel editing
  • Scripts and light video production (Cultura®)
  • Scheduling and publishing
  • Community management depending on the level
  • Report and follow-up meeting

Separate or out of scope

  • Specialized production: photographer, videographer, models, location or drone (quoted separately)
  • Paid media and ad budget management
  • 24/7 support, technical support or full handling of formal complaints (PQRS)
  • Closing sales over chat

Need to automate messages, replies or leads? Explore Intelligence®

Engage® doesn’t work in isolation.

Content is stronger when the brand is defined and has somewhere to land. This is how it connects with the rest of Andez.

  1. Identity®Defines how the brand looks and expresses itself.
  2. Engage®Turns it into ongoing content.
  3. Launch®Takes it into a web experience.
  4. Intelligence®Automates support, leads and processes behind the channels.

Before we start.

What does Engage® include?

Engage® organizes editorial strategy, content creation, calendar, publishing and community management. The scope depends on whether the project runs on Presencia® or Cultura®.

What is the difference between Presencia® and Cultura®?

Presencia® focuses on keeping a steady, organized editorial operation. Cultura® adds more creative direction, video production, signature formats, active community management and biweekly check-ins.

How much does it cost and how many posts are included?

Presencia® starts from COP $1,200,000 per month and Cultura® from COP $2,200,000 per month. The final price and the number of posts depend on the channels, formats, video production and level of community work; they are defined in the free diagnosis, before we start.

Does Engage® include paid media?

No. Engage® focuses on organic content, editorial management and community. Managing ad spend is not part of the service.

Do you include content shooting?

Cultura® can include light video production within the defined scope. Productions that require a photographer, specialized videographer, models, locations, makeup, drone or other resources are quoted separately.

Do you reply to comments and messages?

Yes, depending on the level you hire. Sales inquiries, support, formal complaints (PQRS) or specialized cases are escalated to the client’s responsible team. 24/7 support is not offered: follow-up hours are set in the scope.

Can you automate messages or leads?

Yes. When the project needs automations, a CRM, automatic replies or lead workflows, Intelligence® can join the ecosystem.

Do I need a defined brand identity?

Not necessarily, but a clear identity makes content more consistent. If the brand needs to build, organize or evolve its visual and verbal system, Identity® can work before or alongside Engage®.

Conversation needs structure too.

Tell us how your brand is communicating today and what it needs to sustain over the coming months.

Service
Budget (COP)