Nosotros  ·  Who we are

Two visions, one system Results you can measure

Andez was born from one conviction: design without strategy is decoration, and strategy without design does not connect. We are a boutique agency uniting branding, web and consulting for brands that want to grow with clarity — not noise.

(01) How it all started

Sergio y Daniel, fundadores de Andez Consultores™

How it all started

In 2020, amid full uncertainty, Sergio and Daniel made a decision that seemed like bad timing to many: launching an agency. What began as a freelance project between two people with different skills and the same obsession — brands that are understood and convert — grew project by project, client by client, result by result.

There was no big office or initial investment. There was a laptop, a shared conviction and a first client who trusted us. Then another. And another. Every project became the best introduction to the next one.

Today, Andez is a design and strategy consultancy with a portfolio across e-commerce, real estate, B2B services, social organizations and brands building something that matters. We remain boutique by choice, not limitation — the best results come from knowing your client's business up close.

See what we have built

(02) El equipo

Sergio Cáceres — Co-founder y Director de Estrategia

Sergio Cáceres

Co-founder · Strategy Director

Sergio es quien conecta el diseño con el negocio. Antes de que se abra Figma, él ya mapeó el mercado, definió a quién le hablas, analizó qué hace la competencia y trazó la ruta para que cada decisión creativa tenga impacto medible. Lidera estrategia, consultoría, SEO, analítica y la relación con cada cliente.

Su obsesión es que los números respalden las ideas. Que un caso no diga «quedó bonito» sino «+34% en leads» o «−23% en rebote». Esa mentalidad de datos es lo que diferencia a Andez de agencias que entregan proyectos lindos pero sin tracción.

Daniel Hernández

Co-founder · Creative Director

Daniel es quien traduce estrategia en experiencia. Ve un brief y piensa en sistemas visuales, en cómo un usuario recorre una página, en qué siente alguien cuando ve tu marca por primera vez. Lidera todo lo que se ve: identidad, UX/UI, dirección de arte y la obsesión por que cada pixel tenga un porqué.

Su ojo no es solo estético — es funcional. Diseña para que se entienda, no solo para que «se vea bien». Esa diferencia es la que hace que los proyectos de Andez no sean bonitos y vacíos, sino bonitos y rentables.

Daniel Hernández — Co-founder y Director Creativo

(03) Why choose Andez™

Why choose Andez

These are not “corporate values”. They are the rules we work by.

(01)

Clarity above all

If your brand is not understood in 5 seconds, nothing else matters. We start with clarity — of message, experience and numbers.

(02)

Design with a system, not a whim

Every visual decision has a strategic why. We do not design for awards — we design for results.

(03)

Measure or it does not exist

If it cannot be measured, it cannot be improved. GA4, Search Console, Core Web Vitals — not “extras”, the standard.

(04)

Uncomfortable honesty

We would rather tell you “your site does not need a redesign, it needs copy and SEO” than sell you an unnecessary project. Sometimes the best sale is the one we do not make.

Explore our systems

Let's build
something epic

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