Identity®

A brand is not just how it looks. It is how it is understood, recognized and remembered.

We build and transform brands from strategy to visual system, creating identities that work coherently at every touchpoint.

Strategy · Identity · Brand systems · Rebranding

Book a free diagnosis Explore Identity®

Three entry points. One system.

01

Origen®

Shaping what is still taking form.

Starting point
An idea, a product or a new company that doesn’t have a brand yet.
You get
A brand ready to operate: what it means, how it speaks and how it looks, with its usage guide.
Start with Origen®
02

Sistema®

When an identity is no longer enough.

Starting point
You already have a logo and assets, but every channel shows a different brand.
You get
A brand that works as a system: clear rules, guidelines and ready-to-use applications for your team.
Start with Sistema®
03

Evolución®

There are moments when preserving also means changing.

Starting point
Your company changed faster than its brand, and today it looks smaller than it is.
You get
A repositioned brand aligned with the current stage, with a plan for the transition.
Start with Evolución®

Not sure where you are starting from?

Book a free diagnosis or take the 3-minute checklist

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Logo design in Colombia →

We don’t start by designing.

Before deciding how a brand should look, we need to understand what it should stand for.

  1. 01

    We understand

    Business, context, market, goals and current perception.

  2. 02

    We define

    Positioning, value proposition, personality and direction.

  3. 03

    We build

    Identity, visual language and application system.

  4. 04

    We implement

    Documentation, applications, handoff and transition.

Andez team working on a brand strategy

Identity® at work.

The system makes more sense once it leaves the guidelines and starts living in the real world.

Identity® cases

  1. 01/03

    HGC Arquitectos

    HGC diseña espacios de trabajo para marcas como Microsoft, PepsiCo y Toyota. We build en Webflow una web bilingüe que ordena 8 líneas…

    Diseño web (Webflow) · UX/UI · SEO corporativo

  2. 02/03

    CAFÉ SOCA

    CAFÉ SOCA lleva café de especialidad colombiano a casa. Diseñamos su tienda WooCommerce con quiz de recomendación, fichas que explican sin tecnicismos…

    Diseño de tienda (WooCommerce) · UX/UI · SEO ecommerce

  3. 03/03

    CHILL

    CHILL COLOMBIA viste la calle con básicos de autor. Montamos su Shopify con catálogo limpio, copy de producto directo y CRO para…

    Diseño de tienda (Shopify) · UX/UI · SEO ecommerce

See all work

Before we start.

What is the difference between Origen®, Sistema® and Evolución®?

Origen® builds a brand from its foundations. Sistema® organizes and completes an identity that already exists, without necessarily starting from scratch. Evolución® rethinks strategy, positioning and identity when the business has changed and the brand needs to keep up with that transformation.

How much does a brand invest in Identity®?

It depends on the starting point and the scope. As a reference, Origen® starts from COP $2,200,000, Sistema® from COP $3,800,000 and Evolución® from COP $5,200,000. In the free diagnosis we define the exact scope and confirm the investment before we begin.

Can I hire you for just a logo?

Identity® is not designed as a standalone logo design service. The logo is part of a broader system that keeps the brand consistent and usable in real contexts.

What if I already have a logo but no guidelines or visual system?

That scenario is usually handled through Sistema®. We first audit what exists and decide what to keep, adjust or complete before building the rules of the system.

Do you do naming, packaging or other pieces?

Yes, as additional capabilities when the project needs them: naming, brand architecture, packaging, art direction, presentations, catalogs, brand applications and launch. They are quoted according to scope.

How long does an Identity® project take?

Timing depends on the starting point and the scope. Once the initial diagnosis is done, we set a timeline with clear stages, reviews and deliverables.

After Identity®, can you build our website?

Yes. Once the identity is defined, Launch® can carry the brand system into a website or e-commerce experience, keeping the logic built in Identity®.

Let’s start by understanding what needs to change.

You don’t need to arrive with a service already chosen. Tell us what is happening with your brand, and we will define where it makes sense to start.

Service
Budget (COP)