Insumed: An identity that puts precision front and center.

For Insumed, we developed a visual identity of clear shapes and strong contrast, designed for a brand involved in medical diagnostics. The symbol is built from curved lines that converge on the same center, while red and deep blue give it a recognizable presence. A graphic proposal that seeks to convey technology and clarity without resorting to the usual medical symbols.

Type
Branding
Program
Identity®
Model
B2B
Insumed: microscopes in a laboratory (branding for health)

Project Overview

Image matters in diagnostics, too.

In an environment where technology, information and patient care coexist, the identity needs to communicate clearly. We took that idea as the starting point to give Insumed a restrained, contemporary visual expression that is easy to apply across its communications.

(Details)

Type
Branding
Program
Identity®
Model
B2B
Industry
Health
Insumed: screens and devices with the brand (branding for health)

Project Challenge

Talking about technology without filling everything with technology.

We wanted to avoid a brand overloaded with medical references. The visual challenge was to find a simple shape that connected with the idea of exploration, reading and precision, and that remained recognizable both alongside the name and on its own.

Insumed: Insumed advertising at a bus stop (branding for health)
Insumed: giant screen with the brand in an auditorium (branding for health)
Insumed: brand stationery on a dark background (branding for health)

Method

Two colors, one recognizable identity.

Red brings energy and visibility; deep blue introduces contrast and balance. The versions on white, red and blue show how the identity stays legible with a reduced palette, without the need for effects or additional resources.

Everything converges on one point.

The curved lines of the symbol move around a common center. Their rhythm and repetition abstractly evoke the layered exploration and search for information we associate with diagnostic imaging technologies. It is not a literal depiction of medical equipment, but a graphic interpretation of the brand's world.

Insumed: Insumed digital billboard on the street (branding for health)

Solution & Result

A clear visual foundation for Insumed. The project brings together a symbol, a logo and color versions that can be used on different backgrounds, along with an initial stationery application. It is a compact identity foundation, with enough resources to start building consistent communication.

Let’s build something epic

Location
Bucaramanga, Colombia
Service
Budget (COP)