Ozomed: A new way to talk about wellness.

The brand operates in an environment where people need to understand who is caring for them and what services they will find. We wanted Ozomed to have a presence that is easy to recognize and a way of communicating without the rigid look often associated with some brands in the medical sector.

The project began with naming. We looked for a short name, easy to read and related to the practice's specialty. Ozomed combines two recognizable references from the brand's context: “ozo,” associated with ozone, and “med,” associated with medicine. From that foundation, we developed an identity that could support both clinical communications and wellness-oriented content.

Turquoise green is the lead color, combined with light and neutral tones to leave room for photographs, copy and content. The identity seeks a balance between an aesthetic tied to health and a fresher, more accessible visual communication.

The symbol brings together rounded figures of different sizes, joined in an organic composition. Its geometry suggests connection, movement and flow without literally depicting a treatment or a medical instrument. It is a simple shape that can be recognized on its own and accompany different messages.

A flexible symbol and a direct name.

We developed a clearly legible logotype, paired with a symbol that can be used as a signature or as a graphic resource in larger compositions. That relationship allows the brand's presence to vary by format, from small pieces to larger-surface communications.